Privacy policy

Last updated: June 9, 2026

Riviera operates this store and this website, including the data, content, features, tools, products, and services made available to you, the customer, to provide a curated shopping experience (the "Services"). Riviera is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services or when you otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will control with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and that you understand how your personal information is collected, used, and disclosed, as described in this Privacy Policy.

Personal information we collect or process

When we use the term "personal information," we are referring to any information that identifies or that could reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify you or be reasonably linked to you. We may collect or process the following categories of personal information—including inferences drawn from that information—depending on how you interact with the Services, where you reside, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment-related information.
• Account information including your username, password, security questions, preferences, and settings.
• Transaction information including the items you view, add to your cart, save to your wishlist, or purchase, return, exchange, or cancel, as well as your past transactions.
• Communications with us including the information you provide in your communications with us, for example, when you submit a customer service inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information about your interaction with the Services, such as how and when you use or browse them.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services including information from your device when you use our products or services or visit our websites, as well as through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology or when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

• Providing, personalizing, and improving the Services. We use your personal information to provide you with the Services, which includes fulfilling our contract with you, processing your payments, managing your orders, remembering your preferences and the items you are interested in, sending you notifications related to your account, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging shipping, facilitating returns and exchanges, enabling you to post reviews, and providing you with a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to personalize and improve the Services.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending you commercial, advertising, and promotional communications by email, text message, or postal mail, as well as showing you online advertisements for products or services on the Services or on other websites, including based on items you previously purchased, added to your cart, or other activity on the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure shopping and checkout experience, detect, investigate, or take action against possible fraudulent, illegal, dangerous, or malicious activity, protect public safety, and secure our services. If you choose to use the Services and register an account, you are responsible for keeping your login credentials confidential. We strongly encourage you not to share your username, password, or other information with anyone.
• Communicating with you. We use your personal information to provide you with customer support, respond to your requests, serve you effectively, and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors, and other third parties who perform services on our behalf (for example, IT management, payment processing, data analytics, customer support, cloud storage, and order fulfillment and shipping).
• With business and marketing partners to provide marketing services and show you advertising. For example, we use Shopify to support personalized advertising through third-party services, based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have the right to direct us not to share information about you for personalized advertising and marketing purposes, based on your online activity with different merchants and websites.
• When you direct, request, or otherwise consent to our disclosure of certain information to third parties, for example, to ship you products or through the use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction, such as a merger or bankruptcy proceeding, to comply with applicable legal obligations (including responding to subpoenas, search warrants, or other similar requests), to enforce the applicable Terms of Service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. In order to provide and improve the Services, the information you submit to the Services will be transmitted to and shared with Shopify and third parties that may be located in countries other than your own. In addition, to help protect, develop, and improve our business, we use certain advanced Shopify features that incorporate data and information derived from your interactions with our store, with other merchants, and with the Shopify platform itself. To provide these advanced features, Shopify may use personal information collected about your interactions with our store, with other merchants, and with the Shopify platform itself. In these circumstances, Shopify is responsible for the processing of your personal information, including responding to your requests to exercise your rights regarding the use of that information for those purposes. To learn more about how Shopify uses your personal information and about the rights you may have, you can review the Shopify Consumer Privacy Policy. Depending on where you reside, you may exercise certain rights regarding your personal information here Link to Shopify's privacy portal.

Third-party websites and links

The Services may include links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, we encourage you to review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found on them. Information you provide in public or semi-public spaces—including information you share on third-party social media platforms—may also be visible to other users of the Services and to users of those third-party platforms, without limitation as to its use by us or by third parties. The inclusion of such links does not by itself imply any endorsement of the content of those platforms or of their owners or operators, unless expressly stated within the Services.

Children's data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children as defined under applicable law in your jurisdiction. If you are a parent or legal guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request its deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) the personal information of individuals under 16 years of age.

Security and retention of your information

Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to send us sensitive or confidential information.

How long we retain your personal information depends on a number of factors, such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you reside, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and, in some cases, we may decline your request as permitted by law.

• Right to access. You may have the right to request access to the personal information we hold about you.
• Right to delete. You may have the right to request that we delete the personal information we hold about you.
• Right to correct. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to data portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to opt out of sale or sharing / targeted advertising. You may have the right to opt out of the "sale" or "sharing" of your personal information and of the processing of your personal information for targeted (cross-context behavioral) advertising. You can exercise this right through our "Do Not Sell or Share My Personal Information" link, where available in the Services, or by contacting us using the details below.
• Right to limit or opt out of certain data uses. You may have the right to limit our use and disclosure of certain sensitive personal information and to opt out of certain data-sharing-for-advertising practices, as provided under applicable state law.
• Managing communication preferences. We may send you promotional emails, and you can opt out of receiving them at any time by using the unsubscribe option that appears in our emails. If you opt out, we may still send you non-promotional emails, such as those related to your account or to orders you have placed.

You may exercise any of these rights where indicated in the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and about the rights you may have—including those related to data processed by Shopify—you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request within a reasonable time, as required by applicable law.

Complaints

If you have a complaint about how we handle your personal information, please contact us using the contact details provided below. Depending on where you reside, you may have the right to appeal our decision by contacting us using the contact details provided below, or to file a complaint with the appropriate state authority, such as the attorney general of your state or, for California residents, the California Privacy Protection Agency.

International data transfers

Please note that we may transfer, store, and process your personal information outside the country in which you reside. If you access the Services from outside the United States, your personal information may be transferred to, stored, and processed in the United States and other countries where we or our service providers operate. Where required by applicable law, we will use appropriate safeguards for such transfers.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the updated version of this Privacy Policy on this website, update the "Last updated" date, and provide notice of the changes as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please email us at info.rivierabrand@gmail.com. For the purposes of applicable data protection law, we are the controller responsible for your personal information. Our legal entity and mailing address are: [Riviera legal entity], [US mailing address].